Black to Colour
Colour Is the New Strength
For too long, women have been dressed in black.
Black to hide.
Black to minimise.
Black to disappear into.
In activewear, black absorbs heat, shows sweat, fades with time —
but more than that, it mutes presence.
Black conceals the body.
And too often, it conceals the woman.
STRVNG Chooses Colour
Because strength isn’t about shrinking.
It’s about showing up.
Colour lifts mood.
Colour restores energy.
Colour sharpens confidence — quietly, powerfully, without apology.
It is movement made visible.
Strength you can feel before you even begin.
Colour, Chosen With Intention
Our palette is not driven by trends.
It is designed around how women live, move, and feel.
Calming neutrals to ground you when life feels heavy.
Radiant tones to re-ignite energy when motivation fades.
Luminous hues to elevate presence — in the gym and beyond.
Each shade is engineered not only for performance,
but for how it makes a woman feel:
Confident.
Capable.
Alive.
This Is Not About Standing Out
It’s about coming back to yourself.
After burnout.
After motherhood.
After putting everyone else first.
Colour becomes a reminder —
I’m still here.
STRVNG Is Strength in Motion
Not hidden in black.
Not muted.
Not reduced.
But expressed.
Elevated.
And carried forward in colour.
Because when a woman feels strong,
she doesn’t disappear.
She moves.
